Gaining support is all about relationships, getting people involved and creating conversations. If people are talking about your cause, the more likely it is to get support.
Creating conversations is hard, especially if your charities’ vision is complex/niche/specific. However, once you find an area to hook onto, you can make a significant impact through talking to the right people.
Conversations don’t always need to be about the end game, they could just be about a one-off project, an anniversary, a particularly great outcome or even about what could happen if the outcome is not what the charity is aiming for. That could be the most effective conversation of all!
This video demonstrates the impact of such an approach and has resonated with me ever since I first watched it. Always aim to create conversations about your cause.
What conversations have you created?