C H R I S T M A S cultivation!

 

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Call those donors! Phone calls are a great way to quickly and effectively thank a donor for their support throughout the year!

Hand written thank you notes are also a fantastic personal touch, especially around Christmas!

Refrain from over-doing it! Bombarding the same donors over and over is a big no no.

Include an update on how their contribution has had an impact. Donors like to see clear examples so when you speak to them, let them know how things are going and what they made possible.

Send emails. Email is a great way to get in touch with donors and it is free! Use it well and watch your income increase too!

Tie in volunteers when thanking those that made your work possible. Just because someone hasn’t given a cash gift, doesn’t mean they wont! So if someone gave up their valuable time, make sure they know you appreciate it.

Make a record so you know exactly who you spoke to and what was said. Hopefully you will be making lots of calls during December so avoid confusion and keep a record.

Answer questions. Make sure to always respond and reply when a supporter contacts your organisation with a question or suggestion. They need to feel heard.

Social media is a fantastic tool for connecting with donors. AND super useful when it comes to scheduling posts – so you don’t have to miss out on any Christmas pudding!

 

Have you got any other fundraising/cultivation tips for the Christmas period? I’d love to hear them!

 

 

 

 

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