Trust the vision



Trust the vision is something I say a lot, both personally and professionally. Personally, because when I was recently decorating, everyone questioned my colour scheme of blue and yellow. Blue and yellow is a great combo and I knew it would work, yet whenever I told anyone, I got a variety of questionable grimaces. My own mother made an ‘ERGHHH’ sound when I started painting a blue wall.

However, I kept telling them to ‘trust the vision’ because I knew and could visualise that this would work. And since finishing my decorating, everyone that comes to visit says how nice it looks and that I have great decorative vision. *takes a bow*

The fundraising lesson here is that many people in charitable organisations don’t understand fundraising. Therefore, they reject it, make ‘ERGH’ sounds, grimace at you ‘the evil fundraiser’ and on the whole do not see the vision behind raising money. My advice here would be to tell people to ‘trust the vision of fundraising’.

Staff and Trustees need to trust that YOU the professional fundraiser, know what needs to be done to achieve certain financial and engagement goals. That they, the project staff, admin support or website editor, are not fundraising professionals, and therefore cannot see that while your fundraising may sound crazy like blue and yellow together, when complete it will achieve the unique beauty of success for your organisation. More funding, more donors, more income equals more fantastic outcomes!

Trust the vision and remember that blue and yellow fundraising is what works!

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