‘I am awesome, I did this, I made this, aren’t I great?’
If you had a friend that spoke like this, how long do you think your friendship would last? Are you talking to your donors in this way?
‘This org is awesome, we did this, we made this, aren’t we great?’
Because if you are, I guarantee you are driving away your donors. To keep your donors and engage them, you need to make them the hero! For example;
‘You are awesome, you did this, which in turn made this happen. Thank you for making a difference, you are the best.’
Switch up your language to donors and see your retention rates grow! Tell them what they want to hear and focus on the donor, not your organisation.