Getting off on the right foot when it comes to donor relationships is SO important. You want to make sure that from the beginning, your supporters know you are not some robot-run organisation and that you are real people that care about them. (People give to people after all!)
After careful persuasion (as somehow our email list was in the hands of someone who neither knows or cares about building relationships) our charity email list came into the management of fundraising and now, whenever someone new signs up to our email list, I send them a personal email, along the lines of;
Thank you for signing up to the *organisation* email updates! I would be thrilled to know how you heard of us and if there is any area of *organisations work* that you are interested in?
Once again, thanks for signing up, I hope you enjoy receiving our emails!
This is a great way of opening the line of communication. They’re already engaged because they signed up to your email list and it allows them a chance to tell you about why they are interested and what they are hoping to get from your organisation.
Not all of them will reply, but some will and those are the ones you can really develop relationships with.
In my personal experience I’ve found new ambassadors, new donors, previous supporters, professionals in my organisations work, challenge event participants and so many others from doing this simple trick. Setting aside just ten minutes to check for new subscribers and sending a quick email is such a great way to kick-start your supporter relationships in the right way!
Give it a go and let me know how it works for you!