This is an actual sentence I heard last week.
From a fundraiser.
So, I got to thinking, how many fundraisers are there that read about donor retention, and host events and have donations coming into their wonderful charities that claim they ‘don’t have time to hand write thank you letters’.
Maybe you are even one of them?
My response to this is simply, if you don’t have time to hand write thank you letters, then you don’t have time for;
– Higher ROI
– Higher income over time
– Longer lasting donor relationships
– Better donor retention
– Higher lifetime value of donors
– More ambassadors
– More volunteers
– A more secure charity
If ANY of these things are aims for your charity then you should MAKE time to hand write thank you letters.
If your handwriting is poor, at least put a personal note at the bottom and hand top and tail your letters. Invest in some unbranded thank you cards, get a nice pen and monitor income over time. You will see a much higher return from doing this small act than you will from spending the same amount of time on social media, or writing an article or coming up with the next ‘big’ thing in fundraising.
Trust me – make time.