Heartbreak, small gestures, love & fundraising

giphy

Never one to shy away from being inspired by my own life experiences, today’s blog is about the end of my 7 year relationship. It recently came to an end and I, like many people going through break ups, convinced myself I was all alone.

This was not the case.

My friends gathered by my side on the day it happened, bringing gifts of wine and chocolate. They gave me encouraging words and have called me and fed me and been my comforters multiple times since that sad day.

When I thought the love was gone from my life, it materialised in people who have been there all along. Their small but generous acts of kindness and care showed me that you don’t need big gestures to show someone you love them and that they are important.

How does this relate to fundraising? Well, when it comes to donor care, small acts can often mean the most. A hand-written card thanking someone for their donation. A phone call after a meeting to say how much you enjoyed it. Small gestures that show the donor that their presence in your organisation is valued, appreciated and important.

Show your donors that love is everywhere with real, human, kind-hearted interaction. You never know who needs to hear that they are valued.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s