Us fundraisers can sometimes be guilty of talking about all the wonderful things our charities do, without actually seeing these things in action. I recently attended a weekend event run by my charity where I was able to witness our work in action. It was inspiring, I managed to bring a donor into the fold too (some #donorlove right there) and I felt more connected to our beneficiaries than I ever have before.
After this event, I was able to write more eloquently on our impact, I got real quotes from beneficiaries about how much they enjoyed the event and I genuinely think my fundraising has and will continue to improve as a result.
Get in front of your work. Whether that’s volunteering at an event your organisation is running, going to meet beneficiaries, meeting the programmes staff or just spending a day in a different department at your organisation. Do it. By feeling closer to your work you will instantly improve your storytelling, your messages will be stronger and ultimately your fundraising will benefit.
Flight of the fundraiser 